Does US States’ GDP Influence Consumers’ Preferences for Renewable Energy?: A Preliminary Analysis of Twitter Posts
Keywords:Renewable Energy, Income, Regional Trends, Twitter, Consumer Sentiment.
State-led renewable energy support is on the rise, and demand for renewable energy-based related products is growing. Positive consumer sentiment towards renewable energy can support qualitative growth. Additionally, it can be used to develop marketing strategies to increase sales of renewable energy and related products. A deeper understanding of how local income levels influence preference for renewable energy is one step in this direction. In the present study, tweets were mined from Twitter in various regions to analyze the public sentiment about renewable energy in different regions of the United States. Tweets were classified based on various renewable energy sources such as solar power, wind power, and tidal power. An analysis of tweets collected from January 1, 2017 to January 15, 2022 revealed that public sentiment varied from state to state. Furthermore, regional income levels highly correlated with preference for renewable energy and related products. Future research on factors influencing this association could inform government-led promotion strategies to improve the sales of new and renewable energy products.
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